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SONIK MAKES WAVES IN LOCAL MUSIC

March 2005 -- Sonik Magazine has been in the valley’s publications forefront since its inception in 2001. Throughout the years Sonik has responded to its readers and the growth of the valley. Today is no exception. The valley enjoys a strong musically talented culture that sometimes does not get the credit it deserves. This can be seen through the multitude of now national bands stemming from here in the valley (Jimmy Eat World, The Format, The Gin Blossoms, Authority Zero, Chronic Future). The future musical sensations and talent here need a stronger voice. Sonik will provide that voice. With now so many choices in the realm of local full color periodicals, Sonik is honing its niche to encompass wholly music and entertainment. Sonik’s approach to its new format will focus on including experts in the local music community and partnerships with those promoting the world of music to the general public.

Sonik is no newcomer to the entertainment and music industry. Since its inception Sonik has designed and hosted over 200 events at the valley’s hottest spots including Myst, Martini Ranch, Elixir, Pussycat Lounge, Margarita Rocks, The Icehouse, etc. Our readers have received inside information and first looks at Hollywood, most recently, through our exclusive interviews with the director of Saw and Jamie Kennedy. Sonik has brought underground and electronic music’s most famous deejays to the public’s eye with exclusive interviews from Bad Boy Bill, Tiesto, LTJ Bukem, BT, Crystal Method, Aphrodite, and Sasha and Digweed. The magazine interviewed Jurassic 5, Flogging Molly, the creator of the Warped Tour, Linkin Park, Jimmy Eat World, etc.

Sonik’s focus to design, layout, photography and editorials is second to none. Through our transition we will continue to bring our readers a “national magazine’s caliber” with a look and feel that local lover’s of music and entertainment appreciate. Our new layout will introduce some unique sections. Sonik will offer local and national music review and news section titled “Just In! Music”, an insider industry view on upcoming trends and predictions, titled “Plugged In”, a goods and gadgets section highlighting technology, a monthly concert or venue review from two opposing parties titled, “He Said, She Said”, a listing of djs and bands named “The Red Pages”, a listing of venues, bars and clubs called “The Blue Pages” and a calendar to preview concerts and promotions.

Sonik will remain a free publication to the public. A noteworthy change in distribution and the magazine includes increase in number of copies, a change of publication size and inclusion of the west valley and Tucson. Outlets will include music venues during show nights, record store, Universities, bars/clubs, tattooing parlors and select retail locations.

CONTACTS: Charles Torre, (480) 966-0030, charles@sonik.info